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Why Social Analytics Matter to You
People who are charged with the responsibility of managing social media accounts on behalf of a client or employer need to measure and track our results to demonstrate that we are producing results....
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Confessions of a Social Marketing Strategist
Metrics and analytics for our social accounts… It can be pretty daunting. Most of us who use social are people who get and understand other people. We tend to be dynamic communicators with a deep...
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Social Analytics Deliver the Right Messages to Right Audiences
If you are like me and I suspect that you are, while we understand logic, we are driven by communication. We like people. We have a genuine desire to help people and solve problems. Measuring and...
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Book review of Social Media Analytics by Marshall Sponder
Written by Jenna Levy on marketingconversation.com August 16, 2011 McGraw-Hill just sent me its latest and greatest and asked if out of the kindness of my heart, I would take a look and review. I have...
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Clicks, Cakes, and the Limits of Social Media ‘Science’
Written by Tom Webster on August 22, 2011 There is an apocryphal story in the annals of market research that I particularly love about cake mix (“apocryphal,” by the way, is Greek for “a pile of...
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